New media is constantly developing new and innovative ways to identify, contact, interact, and satisfy consumers. Today’s businesses have access to huge amounts of diverse data. A level that was virtually inconceivable just a decade ago. With the addition of social media, we now have new and exciting opportunities to gain insights that will improve human decision-making in all activities, including business. These developments have in turn created a demand for managers with the technological and conceptual skills required to understand, and apply technologies that take advantage of large amounts of data. “Big Data” is presently revolutionizing science, politics, entertainment, art, sport, environmental assessment, social life, and business. Graduates of these programs will be able to handle both traditional marketing research, as well as web and social media analytics using up-to-date data mining techniques. In addition, they will learn how to integrate their findings into comprehensive marketing strategies using traditional and the latest online tools. A social media-focused MBA will help you get an edge on the market while continuously preparing you for what lies ahead in the future. Our top 8 MBAs in online media award you with versatility in the job market. Doors will open to a variety of professions, whether as a social media marketing manager or coordinator, social media strategist or consultant, SEO strategist, online community manager, or marketing analyst.
Strengthen your grasp of business topics, improve your career prospects, and expand your horizons. Emphasizes the practical rather than the theoretical through these innovative programs that will give you complementary knowledge and the ability to apply cutting edge marketing techniques in today’s marketplace.
- Affordability (1/3):
- Average indebtedness of program graduates in the last calendar year.
- Percentage of graduates who needed to take on student loan debt.
- Support Services (1/3):
- Online-specific flexibility, accessibility and support measures for online and non-traditional students
- Quality Classes (1/3):
- The average class size
- The percentage of faculty with terminal degrees in their field
1.) Southern New Hampshire University
Southern New Hampshire University is a private institution located in Manchester, New Hampshire. There are 3,147 students enrolled who benefit from the small classroom environment as well as a student-to-faculty ratio of 15:1. The New England Association of Schools and Colleges accredits SNHU to offer associate, bachelor’s, master’s, and doctoral degrees as well as graduate-level certifications. The online programming promises “affordable, accessible, and achievable” and that comes with their financial aid packages and military discounts. Online degrees are available 24/7 and SNHU offers generous credit transfers and support to keep you on track. Their online student supports include the writing center, tutoring services, career services, academic advising, technical support, and a disability resource center. Online degree programs include nursing, accounting, business, and more. U.S. News ranks SNHU as the 101st best university in the North and the number 1 most innovative school.
Southern New Hampshire University offers an online Master of Business Administration in Social Media. This program recognizes the major impact of social media and its importance as a unique and versatile marketing tool. We like this program for its quality of classes and student support services. The program requires five prerequisite courses in statistics, economics for business, financial reporting, business law, and human behavior in organizations. Individuals who have already completed these programs during their bachelor’s degree may be exempt. The MBA in Social Media includes 9 core MBA courses and three courses in Social Media for a total of 36 credit hours. Students will complete the MBA Core 1 classes in business environments, accounting and financial analysis, leading in an organization, and marketing and strategy before advancing to their MBA Core 2 programming in ethics, finance and decision making, government impact on business, and operations management technology. The Social Media courses include the following: Social Media, Social Media Marketing Strategy, and Social Media Marketing Campaigns. The cost for this program is $627 per credit hour.
- Estimated Tuition Per Credit Hour: $627
2.) Barcelona Graduate School of Management
The Barcelona Graduate School of Management is the result of a partnering between 96 universities across Europe coming together to create a place that will provide graduate-level education in business management and marketing. GSM Barcelona offers master’s degree programs in business and marketing both in Barcelona and Online as well as two post-graduate certifications in global business and international marketing. As a pan-European institution, GSM Barcelona has a wide network of contact across the world from the 96 participating universities and provides over 2000 companies for internship programs. The focus of these quality master’s degree programs are certainly international. The approach to learning is both academic and experiential and developed through individual as well as group projects. The faculty are world-class and bring years of experience of social economic and financial processes from the real world to the classroom.
The Graduate School Of Management in Barcelona (GSMB) offers a Master in Business Administration in Marketing and the Digital Era as a blended program taught in Barcelona, Spain. This Master’s degree is one year in length and requires 60 credits for completions. We like this program for its affordability and quality of classes. Students may specialize in global business, international marketing, and international finance. All programs include an internship in areas like: marketing and PF, economics and finance, Medical and pharmaceuticals, international law, Mass Media, Management and more. The cost per credit hour for this program is $203.
- Estimated Tuition Per Credit Hour: $203
3.) Concordia University Chicago
Concordia University Chicago is a private Lutheran liberal arts university located in River Forest, Illinois just 10 minutes outside of Chicago. There are 5,238 students enrolled who benefit from small classes and a student to faculty ratio of just 15:1. There are over 70 undergraduate programs, 30 graduate degrees, and 10 doctoral degrees. The Higher Learning Commission accredits Concordia University Chicago to offer undergraduate and graduate level programming. Undergraduate students may select from a wide range of fields including accounting, journalism, graphic arts and much more. Graduate students are offered degrees in business, instructional design and technology, leadership, music and much more. There are over 3,500 students enrolled in online programming who benefit from anytime anywhere access, a global faculty, as well as the flexibility the online classroom offers. Classes and course material are offered 24/7 so that you can begin and end study time whenever it is convenient for you.
Concordia University offers a Master of Business Administration with a Certificate in Digital Marketing. This is a 36+12 program meaning individuals complete 36 credit hours of the MBA and 12 credit hours for their specialization in digital marketing for a total of 48 credit hours. The core MBA includes 12 classes in managing and leadership effectiveness, ethics and the law, global marketing, organizational behavior, economics for management, entrepreneurialism and innovation, accounting for decision making, managing human capital, statistics, financial management, global management and a capstone experience for a total of 36 credits. The specialization includes the following: digital strategy and planning, digital marketing analytics, social media marketing communication and mobile marketing. We like this program for its quality of classes and student support. Concordia University Chicago has recently released a one-year online track for the MBA part of this program. The cost for tuition is $710 per credit hour.
- Estimated Tuition Per Credit Hour: $710
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5.) Robert Kennedy College
Robert Kennedy College is a private college located in Zurich, Switzerland that partners with the University of Cumbria in Newcastle. Founded in 1998, RKC pioneered Swiss online learning and has created flexible and innovative online degree programming ever since. There are over 5,000 students enrolled from over 130 countries across the globe. The University of Cumbria provides the accreditation. Faculty are world class and include faculty from Harvard Business School, Stanford University, and Oxford University among others. All of the programs offered are online degree programs including 8 MBA degrees 2 LL.Ms and * Master of Sciences programs all with a focus on business, management, marketing, and finance. Other partnership programs include the DAA Wirtschafsakademie, Philipps-Universitat Marburg Norwegian School of Sport Science to create their unique transcultural European Outdoor Studies program and much more.
Robert Kennedy College provides an Online MBA in Media Leadership that may be completed in as few as 12 months to 5 years dependent on the pace of the individual learners. This program is taught almost entirely online but requires one week of residency in Cumbria in the Lake District part of England. The majority of the delivery method is done online via the OnlineCampus. The program courses include organizational behavior, media business and society, marketing management, sustainability leadership in media, financial management, information management and a capstone in strategic management. All students will then complete a final dissertation before being awarded their MBA. The cost for this program is $357 per credit hour or just over $10,000 for the entire degree.
- Estimated Tuition Per Credit Hour: $357
6.) Lynn University
Lynn University is a private institution founded in 1962 and located in Boca Raton, Florida. There are 2,693 students enrolled and the student-to-faculty ratio is 18:1. According to U.S. News Lynn University ranks as the 91st best school in the South and the 3rd most innovative school. The online programs that rank highly for Lynn include the online bachelor’s programs, online graduate education programs, and online MBA programs. Lynn University offers a program called “Lynn 3.0” which is a fast-track degree program for undergraduates seeking to complete their degree in 3 years. According to The New York Times only 19 percent of full-times bachelor’s students are earning a bachelor’s degree in 4 years time. The average time is actually 6 years. Lynn 3.0 aims to correct this issue and additionally saves its students thousands of dollars on tuition rates. Lynn University is also an Apple Distinguished School.
Lynn University offers an MBA with a specialization in Media Management. We like quality classes and student support services provided for this degree. This program is broken down into 19 MBA Foundational credits, 9 specialization credits, and 9 elective credits for a total of 37 credits. The core MBA foundational classes include a graduate orientation seminar, leadership and management of organizations, marketing management in a global economy, managerial accounting, financial management, financial management, operations management, and a strategic management seminar. The Media Management specialization includes communication and media technologies, media and culture, and professional media presentation. The student supports in place are excellent and ensure that students are in a cohort of no greater than 10-15 students, accelerated programming so that individuals may complete this degree in as little as 1 year. South Florida Business Journal placed this program in the top 10 business programs for the region. The cost for this program is $725 per credit hour.
- Estimated Tuition Per Credit Hour: $725
7.) Excelsior College
Excelsior College is a private non-profit college founded in 1971 and located in Albany, New York. There are over 39,000 students currently enrolled that represent all 50 states and over 35 countries across the globe. Programming is designed for both traditional and nontraditional learners where the average age of students attending is 37. The Middle States Commission on Higher Education accredits Excelsior College to award associate, bachelor’s, master’s and dual degree programming. Students may select programs from the business, health sciences, liberal arts, nursing, public service, and technology departments. The Military Times recently rated Excelsior College as a “Best for Vets” university partially due to the military tuition assistance for active military and veterans. Excelsior offers payment plans for individuals who wish to pay their tuition in monthly installments over a lump sum. The flexible online programming makes student success their priority with numerous student support services as well as any time anywhere education.
Excelsior College offers a Master of Business Administrations with an area of concentration in Social Media Management. According to their site, Excelsior was one of the first universities in the U.S. to offer this online concentration. Courses are offered in 15 week or the 8 week accelerated format. The program requires 36-51 credit hours for completion where 15 of those credits are foundational and may be waived depending on academic background. The foundation requirements are ethics, economics, marketing, organizational behavior, and quantitative analysis. Upon completion of the foundational material students begin their core MBA.The Core MBA classes are comprised of 27 credit hours including accounting for managers, business communication, change management, global business environment, human resource management, information technology, leadership, and managerial finance completed with a strategy and policy capstone. This specialization includes 9 credit hours in principles, strategy, and community management, marketing strategies, and metrics. The cost for this program is $645 per credit hour.
- Estimated Tuition Per Credit Hour: $645
8.) Saint Leo University
Saint Leo University is a Catholic school with a total enrollment of 6,138 students who benefit from small classes and a student-to-faculty ratio of just 15:1. According to U.S News Saint Leo University ranks as the 62nd best school in the South and 26th best value school. Both their online bachelor’s programs and online graduate education programs rank as well. Though a Catholic university, St. Leo represents students of a variety of faiths and ethnic backgrounds. When including the online distance programming, there are 16,000 students enrolled representing 49 states and 86 countries across the globe. G.I Jobs lists Saint Leo University among the nation’s most military-friendly institutions and is one of 10 institutions across the nation approved by the U.S. Coast Guard for their participation in new Maritime Law Enforcement College Partnership Programs. The Southern Association of Colleges and Schools accredits Saint Leo to award associate, bachelor’s, master’s, specialist, and doctoral degree programs.
Saint Leo University offers an MBA in Marketing Research and Social Media. We like this program because it has good student support and quality classes. Students are promised personal attention from the beginning to end of this degree program and each course is designed with the current climate in mind. The program is broken into two sections the business core for 21 credits and the specialization courses for 15 credits. The business core covers professional development, human resource management, managerial economics, financial and managerial accounting, marketing, global business management, and strategic management. The marketing resource and social media analytics portion is comprehensive and includes marketing research, data mining, gamification application in marketing, web analytics, and social media marketing GR. This program is 36 credit hour in length and costs $720 per credit hour.
- Estimated Tuition Per Credit Hour: $720